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'Winners Take All' shows the strategies and tactics, the business and marketing rules that Google, Apple, Symantec, Netflix, Salesforce, Craigslist, LinkedIn, Skype, StarMine, Clickability, F5, IBM, and others have used to build their products, services, and companies into winners and how they have achieved success in the high-speed, high-greed, hyper-competitive world that creates new industries, transforms old ones, and generates unimaginable new wealth in no time flat: Silicon Valley. Written by a successful Silicon Valley entrepreneur, lecturer at Stanford University, business architect, mentor capitalist, consultant and advisor and mentor to CEOs and entrepreneurs, this book contains the strategies, analytical templates, step-by-step implementation frameworks, and tools that these winners have successfully used to build their billion-dollar companies. The virtual 'Winners Take All' portfolio (see http://www.tonyseba.com) had returns that widely exceeded the competition and the market.

• Sales Rank: #1047972 in Books
• Brand: Brand: lulu.com
• Published on: 2007-09-28
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .66" w x 6.00" l, .86 pounds
• Binding: Paperback
• 264 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

3 of 3 people found the following review helpful.
Practical Silicon Valley high tech marketing that actually works
By Raj Bapna
What a great book! The clear concepts and current examples rooted in the streets of Silicon Valley make this book instantly usable by entrepreneurs, CEOs and marketing managers. I'm sure it will go on to become a classic for practitioners/entrepreneurs and required reading in high tech courses everywhere.

This book is in the class of great marketing strategy books by Al Ries and Jack Trout. I say this because like Ries and Trout, Tony has the intense practical experience as CEO of a startup and the courage of conviction to distill his knowledge/experience into clear, easy to understand, and easy to implement methods, concepts, and frameworks. Tony forces you to focus on only a few concepts and skip the remaining because he differentiates between what works and what does not. He gives you answers that solve problems today to get success in the market.

Tony shows that the competition is maddeningly intense and the winner takes all while losers hardly survive.

The book takes you on a marketing strategy tour of many current success stories including Google, Craigslist, Symantec, Netflix, Salesforce.com, and Apple. You learn which rules played significant role in each success and how you too can apply the rules for your own company's success.

Tony has distilled 9 fundamental rules of high tech strategy that can help you navigate the treacherous waters of high-tech marketing, made all the more difficult by Geoffrey Moore's terms "Crossing the Chasm", tornado, gorilla, chimps, etc.

These 9 rules bring the essence of marketing in general and high tech marketing in particular within the easy grasp of a marketing-novice CEO or entrepreneur and enable them to apply them to their own specific situation and move towards success. The experienced practitioners will also find the rules guide in deciding what to focus on and what to pay attention to within the seemingly chaotic high-tech marketing scene.

The rules are simple, easy-to-understand, and almost intuitive. Once you buy into a rule and understand the easy examples, implementing a rule in your own specific situation should be simple (though not necessarily easy).

The 9 rules will appear as simple and common sense to many experienced practitioners (remember the saying, "The right answer when found will be simple").

* These rules, illustrated with current examples, are very powerful and contain within them the essence of high tech marketing strategy

MBA students can use Tony's book as supplementary text for their general marketing course to understand "what works" in high-tech marketing as against Philip Kotler's most popular text detailing all the options and approaches available in marketing, only some of which work.

I personally know Tony and have worked with him. I attended Tony's course "Strategic Marketing of High Technology Products and Innovations" at Stanford University and like many other entrepreneurs I respect him for his experience and wisdom in marketing strategy.

I have lived in Silicon Valley as entrepreneur during the post-2000 period and I can relate with what Tony says. If you work in high-tech industry (or any industry for that matter) or if you are interested in starting your own company, this book is certainly worth your time. Read it. Study it.

I am personally recommending this book to all my friends and clients in high-tech as well as non high-tech companies because these rules will work both in hyper-competitive fast-moving world of high-tech and in all other kinds of industries.

1 of 1 people found the following review helpful.
Excellent blueprint for technology entrepreneurs
By Daniel Zamudio
Finally, a "Good to Great" book for the technology sector. High time. It's been a long time since we "crossed the chasm" and that chasm has gotten vastly wider and deeper. "Winners Take All" provides a proven framework and "just-in-time" knowledge entrepreneurs can start applying immediately.

0 of 0 people found the following review helpful.
Four Stars
By Neil Mathieu
Nice book to understand tech business

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• Published on: 1605
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Imagine that you were going to start you own online business this afternoon. Let’s say it’s an umbrella website. Where would you purchase the umbrellas from? How would you package them? How would you ship them? What would you do to get people to your website in the first place? How would you even set up the website? How do you handle returns? What about filing your taxes at the end of the year? All these questions and more will be answered in subsequent chapters. This book is designed to teach you how to sell products online. Products for online resale are generally purchased wholesale or from a dropshipper. Both these systems will be examined, as will most other aspects of setting up an online business. From choosing a product to selling on eBay to marketing your website, this book will walk you through the process step by step.

• Sales Rank: #1493021 in Books
• Published on: 2011-09-01
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .47" w x 6.00" l, .62 pounds
• Binding: Paperback
• 186 pages

About the Author
Steve Sonnenberg is a young entrepreneur who started his first online company as a full-time student at Utah Valley University in 2004. While attending school, he was the recipient of two nationwide entrepreneur awards from Loyola Marymount University. He is married with four children. Steve began his career as an online business consultant. He personally mentored thousands of aspiring online entrepreneurs from 1999 to 2004. In 2004 Steve created his first online business, and has since employed over 300 people. By age 29 Steve became a successful online millionaire.

Most helpful customer reviews

11 of 11 people found the following review helpful.
Waay to basic - Not enoughout about dropshipping
By David Crader
I was hoping to learn more about finding suppliers for dropshipping and dropshipping in general. The author barley goes in to it. There is basic basic stuff about SEO and Internet in general. He's explaining what a forum is in this book at one point. I read it in about 3 hours and pulled maybe 2-3 good nuggets. That's why it gets 2 stars. Don't expect a detailed guide to dropshipping though. This is a very gerneral and casual read with a lot of fluff.

9 of 9 people found the following review helpful.
Must read for beginners selling online
By Meghan
Great book for those who are just beginning to sell products online. It is over 180 pages long, full of great information and resources. It covers everything from finding dropshippers, listing them online, to marketing. I would recommend this book to all those just beginning to sell products online.

8 of 8 people found the following review helpful.
Light on Dropshipping
By Deal_Flow
This book is actually a good e-commerce primer. It covers many important topics like creating a good site, selling on both eBay and your own site, SEO, PPC, etc. However, it's light on some key dropshipping particulars. It needs to elaborate on how to select and apply to vendors and the obstacles they place in your path. Sometimes it's difficult for a new company to get the attention of vendors, so more advice here would be appreciated. Also, the book completely glosses over a really important issue for dropshippers: returns. Who should handle them? What's customary? As a dropshipper where can I negotiate and where am I stuck? After reading this book I have no additional insight on how to handle returns than I did before.

A final topic that merits more attention is how not to get dis-intermediated as a dropshipper. What if my suppliers have their own e-commerce effort? How can I tell if my customers are going around me? It would be valuable to know what situations to avoid initially and what early warning signs might appear if industry dynamics change.

Bottom line: some good e-commerce advice, but an incomplete guide to dropshipping.

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Parallel Realities
Kola and Peaches palace lifestyle in Colombia comes crashing down when the Federales kick in Eduardo's front door. Forced to flee South America with her niece and return to New York, Kola feels lost without her twin sister. Things begin to turn around for Kola when she meets an ambitious hustler named Twin who wants her to play wifey as he plays daddy to Peaches.

Back from the dead, Apple is hiding out in Baltimore trying to make a come up. Without family or friends, she spends her days plotting on how to regain what she's lost. Not one to go without a thug in her bed for long, Apple hooks up with a young goon named Twin who reminds her of her first love, Cross.

With the sisters living in different states and seemingly in love with the same dude, Harlem won't be able to withstand the bloodshed if Apple and Kola wage another war against each other, once again in the name of love.

• Sales Rank: #198747 in eBooks
• Published on: 2015-09-22
• Released on: 2015-09-22
• Format: Kindle eBook

About the Author
Nisa Santiago is the national bestselling author of Cartier Cartel and Return of the Cartel Cartel. She resides in Harlem with her husband and daughter.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Absolutely loved this read!!!!!!
By M. Jones
Loved this book!!!!... The twins try to resolve their hatre and jealousy for each other, which is a pleasant change..lots of twists and surprises when they meet their new loves!!!!...cant wait to read book 6!!!!

2 of 2 people found the following review helpful.
Loved this book
By radiah2014
Loved this book! Got it in the mail and finished it in a day and a half. Really didn't want it to end. Nisa has done it again, for real. The book starts out and continues with a steady pace, nice development and really unexpected twists and turns throughout. It's full of surprises. You won't be able to put it down!

0 of 0 people found the following review helpful.
This was a good book she never disappoint me when she writes a ...
By shadavaine leonard
This was a good book she never disappoint me when she writes a book I cant want until part six come out keep writing good books ms. Santiago and I'm going to keep buying them I would recommend this book to anyone because she is a wonderful writer

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A Convenient Proposal (Marry Me?), by Helen Brooks

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Candy was wary when Quinn Ellington suggested it would be mutually beneficial for them to marry. She knew her uncle had asked Quinn to look after her while she recovered from an accident. But wasn't marriage taking it a bit far?

Quinn claimed he needed a wife, but he didn't strike Candy as a man who needed anyone! Many women had tried to get him to the alter...so what really lay behind his proposal?

• Sales Rank: #634990 in eBooks
• Published on: 2011-04-18
• Released on: 2011-04-18
• Format: Kindle eBook

Most helpful customer reviews

4 of 4 people found the following review helpful.
Friends & Lovers
By Merry Reader
Helen Brooks had me crying almost from the beginning of this book, I thought Candy Grey was truly a sweet lovable woman, but she had been hurt both in her body and her heart. The man she was going to marry only became engaged to her because she was Xavier Grey's niece, and he played around with other women, until one of them got pregnant, and he told Candy her uncle Xavier could easily pay off the woman and they would be cool.
In the argument that continued, Harper swerved off the road to miss a jackknifed lorry (truck) but because they were in a heated argument at the time Harper reacted too late.
Candy felt she would never trust another man other than Xavier again.
Quinn Ellington another wounded soul, had to watch his infant son die when his loony wife stole little Joe and ran away, only to miss her turn and end up drowning both herself and the baby, who died later in hospital.
So these two wounded souls find each other, and Quinn is the first to fall, but he refuses to admit he is caught, hook-line-and sinker.
Candy finds she is in love with Quinn, but she knows he won't thank her for falling in love with him. So they both tiptoe around until Quinn first suggests that Candy pretend she is his girlfriend, until at a party a friend of Quinns makes a suggestion to switch partners, and Quinn pulls out all stops, he announced he and Candy are about to get married.
That is when the fun starts. So again the people who deserved happiness find each other. A[...]

0 of 0 people found the following review helpful.
A Lovely Book
By bratcat22
This is the lovely story of two lonely people who have both been betrayed by love who find true love with each other. Another of Ms. Brook's best books.

6 of 10 people found the following review helpful.
WHAT HAS HAPPENED TO BROOKS?
By A Customer
I generally enjoy Helen Brooks' work, but lately her books have taken a turn for the worse. I really liked her books - Price of a Wife, A Private Revenge and The Bride Wore Black. Her other books were passable, but this one was just plain awful. Too much emotional baggage on both sides and not much chemistry between the characters. I hope that her books pick up soon.

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[K784.Ebook] Download Ebook Genetics and Genomics in Medicine, by Tom Strachan, Judith Goodship, Patrick Chinnery

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Genetics and Genomics in Medicine is a new textbook written for undergraduate students, graduate students, and medical researchers that explains the science behind the uses of genetics and genomics in medicine today. Rather than focusing narrowly on rare inherited and chromosomal disorders, it is a comprehensive and integrated account of how genetics and genomics affect the whole spectrum of human health and disease. DNA technologies are explained, with emphasis on the modern techniques that have revolutionized the use of genetic information in medicine and are indicating the role of genetics in common diseases. Epigenetics and non-coding RNA are covered in-depth as are genetic approaches to treatment and prevention, including pharmacogenomics, genetic testing, and personalized medicine. Cancers are essentially genetic diseases and are given a dedicated chapter that includes new insights into its molecular basis and approaches to its detection gained from cancer genomics. Specific topics, including multiple examples of clinical disorders, molecular mechanisms, and technological advances, are profiled in boxes throughout the text.�

• Sales Rank: #299085 in Books
• Published on: 2014-06-02
• Original language: English
• Number of items: 1
• Dimensions: 10.50" h x 8.25" w x .75" l, .0 pounds
• Binding: Paperback
• 500 pages

About the Author

Tom Strachan is Emeritus Professor of Human Molecular Genetics at Newcastle University, UK. He is the co-author of Human Molecular Genetics, now in its Fourth Edition.

Judith Goodship is Professor of Medical Genetics at Newcastle University and a Clinical Geneticist.

Patrick Chinnery is Director of the Institute of Genetic Medicine at Newcastle University, where he is Professor of Neurogenetics and a Clinical Neurologist.

Most helpful customer reviews

0 of 1 people found the following review helpful.
Five Stars
By Sunghyub
This helped me so much in my master's class.

0 of 1 people found the following review helpful.
Three Stars
By Crystal M.
ok

0 of 2 people found the following review helpful.
True to form!!
By Jaime
Thank you, book was exactly as stated!!

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